Karen Rieley

Published in the Spring 2021 issue of Carolina Mountain Life – pp. 67-68

What do 40,000 yellow bricks, Debbie Reynolds, Carrie Fisher, seven elephants, Jean-Claude Killy, Lance Armstrong, pole cats, bobcats and salamanders have in common? They are all part of the story of Beech Mountain, “the highest ski area in eastern America,” which is celebrating its 40^th Anniversary throughout 2021.

Each month of 2021, residents and visitors will have opportunities to help Beech Mountain celebrate its 40^th Anniversary. May is set aside as the official monthlong celebration, in recognition that The North Carolina General Assembly incorporated the Town of Beech Mountain in May 1981. Visitors and residents can submit comments, photos and other memorabilia to Beech Mountain’s digital time capsule via Instagram @beechmountainnc, by email to beechmountainvisitorcenter@gmail.com, or in person at the town’s birthday party, when the Time Capsule will be buried.

The Town Birthday Party will honor veterans and highlight new recreation programs that the town is offering. In celebration of Arbor Day, guests will be given 40 seedlings to help plant around Beech Mountain. Visit https://beechmtn.com/40th/ for details about all 40^th Anniversary events and the town’s 40 Days of Family Fun.

May also highlights the opening of the town’s camping area at Shane Outpost Park, the town’s newest recreation facility. The park is located beside Buckeye Lake and within walking distance to Buckeye Recreation Center. It hosts 10 tent campsites, a natural play area, a low ropes course, bathroom/shower facilities, picnic tables and shelters, trail access and eventually an ADA-compliant amphitheater.

The Beech Mountain History Museum will open a Civil War Exhibit in May about the Battle on Beech, which was fought in 1864. It will also offer an audio exhibit featuring Ray Hicks, who was best known for telling of a group of stories known as the Jack Tales in which he wove fairy tale elements with realistic trappings of Southern Appalachian culture.

In August, the Hi-Lo Adventure Trail, which begins and ends on Beech Mountain, will open with a free High-Lo Merchant Expo at the Buckeye Recreation Center. Visit the Town of Beech Mountain Visitor Center to pick up Hi-Lo maps that highlight fun activities and stops along the trail, including hiking, fishing, water sports, out-of-the-way stops like the Dry Run Grocery Store in Butler, TN, and the old Neva Community Center’s farmers market, as well as better known stops like Doe Mountain, the Watauga Lake Winery and Mast General Store.

“The Hi-Lo Adventure Trail is designed to let people get to know what’s on the ‘Other Side of the Mountain’,” said Kate Gavenus, the town’s director of tourism and economic development.

Dr. Thomas Brigham, a Birmingham, Ala., dentist and avid skier, in his search for a Southeast mountain that could support skiing, found Beech Mountain in the late 1960s. At more than 5,000 feet, Beech Mountain’s cold winter climate makes skiing possible from November through early April most years. He approached local businessmen Harry and Grover Robbins who were interested in building a golf course. They attracted 40 investors of $20,000 each to enable them to purchase more than seven square miles. They divided it into lots and subdivisions and formed the Carolina Caribbean Corporation (CCC).

The CCC created a ski resort, golf course, pool and tennis facilities. It built houses based on an alpine Bavarian village theme and laid out roads and water and sewer services.

Charlotte-based designer Jack Pentes, who had helped Grover Robbins design Tweetsie Railroad, designed the Land of Oz theme park. The Land of Oz’s Yellow Brick Road was made of 40,000 glazed bricks. Debbie Reynolds and Carrie Fisher, along with other stars, attended the Land of Oz opening day ceremony in 1970.

The Beech Mountain Property Owner’s Association (POA) was formed in 1970 to collect assessments for the maintenance of roads and recreation areas. That was also the year that well-known and much-beloved resident Fred Pfohl first started working at Beech Mountain’s ski resort. His next working gig was with the Land of Oz.

Jean-Claude Killy and other famous skiers put Beech Mountain’s ski slopes on the map in the 70s by competing in the North Carolina Ski Cup professional ski races. 

The POA took over ownership and operation of community services in 1974. Pfohl was the first elected and longtime mayor of Beech Mountain, spearheading countless town projects. His late wife, Margie, and he opened Fred’s General Mercantile in 1979, and the store has been open every day since.

After the town was incorporated in 1981, the POA reorganized as Beech Mountain Club to take over management of the golf course and recreational facilities. Today, the club’s recreation campus features an interactive family pool surrounded by a fitness center, pickleball and tennis courts, pavilion, playground, day camp and a wide range of social events, classes, group excursions, presentations, interest clubs and groups.

In September 1984, the Clyde Beatty Circus was coming to Beech Mountain. When the trucks could not haul the elephants up to mountain, they walked up. Phfol and other town leaders got a ride on them.

Ski Beech was purchased by the Costin family in 1986. Now known as Beech Mountain Resort, it offers snowmaking capabilities that cover 100 percent of the ski slopes, a one-of-a-kind bar at the top of the mountain called 5506’, and an onsite brewery. Non skiers can enjoy onsite tubing with over 700 feet of runs in the winter and mountain biking, disc golf, scenic lift rides and Mile High Yoga in the summer, making the resort a year-round destination.

Beech Mountain and its N.C. Highway 184, which gains 1,450 feet in altitude in three miles, has a long history in the biking world. The mountain has hosted four national bike championships, such as the Tour DuPont, which Lance Armstrong famously won in 1995 and finished first or second each year from 1993 to 1996.

Lees-McRae College’s mountain biking team, which uses the mountain to train, has the nation’s only collegiate Cycling Studies. The team has produced 10 Team National Championships and 59 Individual National Champions since 2001.

The Land of Oz is now family-owned as well. Although COVID-19 has restricted operation, normally the theme park runs “Journey with Dorothy Tours” on select days in June and July as part of Beech Mountain’s Family Fun Month. It also hosts “Autumn at Oz Festival,” one of the world’s largest Wizard of Oz festivals, on two consecutive weekends (Friday through Sunday) in early September. Private tours are available in June through early October.

At an elevation of 5,506 feet, the town draws tourists year-round, many seeking adventure on the winter ski slopes, as well as more seeking cool mountain air, lush trails and country club amenities in the summer.

“The town has 66 miles of street with about 2,500 homes and condos and 3,000 vacant lots ready to be someone’s next home for year-round living or as a second home that tourists may rent,” said Jim Brooks, owner of Beechwood Realty.

The Town of Beech Mountain today is home to at least 53 businesses employing more than 700 people. It is part of a thriving economic corridor created between Beech Mountain and the surrounding areas of western North Carolina and eastern Tennessee.

Town Manager Bob Pudney reports that Beech Mountain’s short-term rental business has grown quickly. “Our goal is to continue building a vibrant resort destination that offers year-round activities with controlled growth in keeping with the charm and history of the town.”

“It’s exciting to see so many new people buying property here on Beech Mountain,” said Pfohl. “I hope they are able to appreciate the wonderful atmosphere and peace of life that the town offers, just as my family and I have, even as we continue to grow and plan for Beech’s future.”

Karen Rieley

Published in the Spring 2021 issue of Carolina Mountain Life – pp. 67-68

What do 40,000 yellow bricks, Debbie Reynolds, Carrie Fisher, seven elephants, Jean-Claude Killy, Lance Armstrong, pole cats, bobcats and salamanders have in common? They are all part of the story of Beech Mountain, “the highest ski area in eastern America,” which is celebrating its 40^th Anniversary throughout 2021.

Each month of 2021, residents and visitors will have opportunities to help Beech Mountain celebrate its 40^th Anniversary. May is set aside as the official monthlong celebration, in recognition that The North Carolina General Assembly incorporated the Town of Beech Mountain in May 1981. Visitors and residents can submit comments, photos and other memorabilia to Beech Mountain’s digital time capsule via Instagram @beechmountainnc, by email to beechmountainvisitorcenter@gmail.com, or in person at the town’s birthday party, when the Time Capsule will be buried.

The Town Birthday Party will honor veterans and highlight new recreation programs that the town is offering. In celebration of Arbor Day, guests will be given 40 seedlings to help plant around Beech Mountain. Visit https://beechmtn.com/40th/ for details about all 40^th Anniversary events and the town’s 40 Days of Family Fun.

May also highlights the opening of the town’s camping area at Shane Outpost Park, the town’s newest recreation facility. The park is located beside Buckeye Lake and within walking distance to Buckeye Recreation Center. It hosts 10 tent campsites, a natural play area, a low ropes course, bathroom/shower facilities, picnic tables and shelters, trail access and eventually an ADA-compliant amphitheater.

The Beech Mountain History Museum will open a Civil War Exhibit in May about the Battle on Beech, which was fought in 1864. It will also offer an audio exhibit featuring Ray Hicks, who was best known for telling of a group of stories known as the Jack Tales in which he wove fairy tale elements with realistic trappings of Southern Appalachian culture.

In August, the Hi-Lo Adventure Trail, which begins and ends on Beech Mountain, will open with a free High-Lo Merchant Expo at the Buckeye Recreation Center. Visit the Town of Beech Mountain Visitor Center to pick up Hi-Lo maps that highlight fun activities and stops along the trail, including hiking, fishing, water sports, out-of-the-way stops like the Dry Run Grocery Store in Butler, TN, and the old Neva Community Center’s farmers market, as well as better known stops like Doe Mountain, the Watauga Lake Winery and Mast General Store.

“The Hi-Lo Adventure Trail is designed to let people get to know what’s on the ‘Other Side of the Mountain’,” said Kate Gavenus, the town’s director of tourism and economic development.

Dr. Thomas Brigham, a Birmingham, Ala., dentist and avid skier, in his search for a Southeast mountain that could support skiing, found Beech Mountain in the late 1960s. At more than 5,000 feet, Beech Mountain’s cold winter climate makes skiing possible from November through early April most years. He approached local businessmen Harry and Grover Robbins who were interested in building a golf course. They attracted 40 investors of $20,000 each to enable them to purchase more than seven square miles. They divided it into lots and subdivisions and formed the Carolina Caribbean Corporation (CCC).

The CCC created a ski resort, golf course, pool and tennis facilities. It built houses based on an alpine Bavarian village theme and laid out roads and water and sewer services.

Charlotte-based designer Jack Pentes, who had helped Grover Robbins design Tweetsie Railroad, designed the Land of Oz theme park. The Land of Oz’s Yellow Brick Road was made of 40,000 glazed bricks. Debbie Reynolds and Carrie Fisher, along with other stars, attended the Land of Oz opening day ceremony in 1970.

The Beech Mountain Property Owner’s Association (POA) was formed in 1970 to collect assessments for the maintenance of roads and recreation areas. That was also the year that well-known and much-beloved resident Fred Pfohl first started working at Beech Mountain’s ski resort. His next working gig was with the Land of Oz.

Jean-Claude Killy and other famous skiers put Beech Mountain’s ski slopes on the map in the 70s by competing in the North Carolina Ski Cup professional ski races. 

The POA took over ownership and operation of community services in 1974. Pfohl was the first elected and longtime mayor of Beech Mountain, spearheading countless town projects. His late wife, Margie, and he opened Fred’s General Mercantile in 1979, and the store has been open every day since.

After the town was incorporated in 1981, the POA reorganized as Beech Mountain Club to take over management of the golf course and recreational facilities. Today, the club’s recreation campus features an interactive family pool surrounded by a fitness center, pickleball and tennis courts, pavilion, playground, day camp and a wide range of social events, classes, group excursions, presentations, interest clubs and groups.

In September 1984, the Clyde Beatty Circus was coming to Beech Mountain. When the trucks could not haul the elephants up to mountain, they walked up. Phfol and other town leaders got a ride on them.

Ski Beech was purchased by the Costin family in 1986. Now known as Beech Mountain Resort, it offers snowmaking capabilities that cover 100 percent of the ski slopes, a one-of-a-kind bar at the top of the mountain called 5506’, and an onsite brewery. Non skiers can enjoy onsite tubing with over 700 feet of runs in the winter and mountain biking, disc golf, scenic lift rides and Mile High Yoga in the summer, making the resort a year-round destination.

Beech Mountain and its N.C. Highway 184, which gains 1,450 feet in altitude in three miles, has a long history in the biking world. The mountain has hosted four national bike championships, such as the Tour DuPont, which Lance Armstrong famously won in 1995 and finished first or second each year from 1993 to 1996.

Lees-McRae College’s mountain biking team, which uses the mountain to train, has the nation’s only collegiate Cycling Studies. The team has produced 10 Team National Championships and 59 Individual National Champions since 2001.

The Land of Oz is now family-owned as well. Although COVID-19 has restricted operation, normally the theme park runs “Journey with Dorothy Tours” on select days in June and July as part of Beech Mountain’s Family Fun Month. It also hosts “Autumn at Oz Festival,” one of the world’s largest Wizard of Oz festivals, on two consecutive weekends (Friday through Sunday) in early September. Private tours are available in June through early October.

At an elevation of 5,506 feet, the town draws tourists year-round, many seeking adventure on the winter ski slopes, as well as more seeking cool mountain air, lush trails and country club amenities in the summer.

“The town has 66 miles of street with about 2,500 homes and condos and 3,000 vacant lots ready to be someone’s next home for year-round living or as a second home that tourists may rent,” said Jim Brooks, owner of Beechwood Realty.

The Town of Beech Mountain today is home to at least 53 businesses employing more than 700 people. It is part of a thriving economic corridor created between Beech Mountain and the surrounding areas of western North Carolina and eastern Tennessee.

Town Manager Bob Pudney reports that Beech Mountain’s short-term rental business has grown quickly. “Our goal is to continue building a vibrant resort destination that offers year-round activities with controlled growth in keeping with the charm and history of the town.”

“It’s exciting to see so many new people buying property here on Beech Mountain,” said Pfohl. “I hope they are able to appreciate the wonderful atmosphere and peace of life that the town offers, just as my family and I have, even as we continue to grow and plan for Beech’s future.”